{"id":3713,"date":"2019-01-11T18:40:32","date_gmt":"2019-01-11T16:40:32","guid":{"rendered":"https:\/\/www.charleroi-metropole.be\/?p=3713"},"modified":"2019-01-30T11:04:31","modified_gmt":"2019-01-30T09:04:31","slug":"its-good-to-be-a-micro-producer-in-the-city","status":"publish","type":"post","link":"https:\/\/cm-site.fidelodev.be\/en\/its-good-to-be-a-micro-producer-in-the-city\/","title":{"rendered":"It\u2019s good to be a micro-producer in the city"},"content":{"rendered":"

La Manufacture Urbaine, Charleroi<\/h2>\n

La\u00a0Manufacture Urbaine<\/a>, generally called \u2018LaMU\u2019, produces its own bread, beer and coffee, as well as the dishes on its menu. For the rest, it favours short supply chains and the micro-economy through an eco-responsible approach. \u00a0The best thing? It organises events with local artists.<\/p><\/blockquote>\n

\u2018The LaMU project is universal, it reflects both the production of products and their distribution and their valuation\u2019<\/em>, explains Rapha\u00ebl Allard, employee at La Manufacture Urbaine. The team consists of around 20 people who look after the production of the products, cooking them, serving them in the restaurant, the administration and organisation of the events.<\/p>\n

Everyone has their job. My job is to manage the logistics and the beer production with the master brewer.<\/p><\/blockquote>\n

\"caf\u00e9-torr\u00e9faction-manu-urbaine\"
The coffee is roasted directly adjacent to La Manufacture Urbaine in the beerpub<\/figcaption><\/figure>\n

 <\/p>\n

Producing bread, beer and coffee<\/h2>\n

Since it began, La Manufacture Urbaine has stood out thanks to its approach that favours the micro-economy and local production. The aim is to create a relationship between consumers and producers.<\/p>\n

This unusual venue is primarily known for L’Atelier,<\/a> a brewery and bistro which offers meals and drinks. The special thing about L\u2019Atelier? \u00a0It produces its own beer. \u00a0\u2018We brew 40 to 50 hectolitres per week. We currently have 7 different types of beer. \u00a0We are developing new flavours, based on our customers, our preferences, current trends\u2019, he explains. \u00a0The beer, together with other homemade products, is sold at\u00a0L’\u00c9picerie<\/a> e<\/p>\n

and at various festivals and events. The distribution of these products is limited to Greater Charleroi.<\/p>\n

The beer is also used to produce the bread, as the yeast. Five types of bread are kneaded and baked in-house. This is around 350 kg per week.<\/p>\n

Following the same principle of freshness and local produce, the coffee is roasted in-house. \u00a0It is made from 7 different arabicas.\u00a0\u2018We combine several arabicas in order to develop different flavours\u2019<\/em>, explains Laurent Dubuc, coffee roaster. The coffee is roasted on the first floor of the beerpub, in the cosier space. \u00a0\u2018You have to be very attentive during roasting. \u00a0The coffee is very sensitive to heat, we are constantly checking the beans and the humidity\u2019<\/em>.<\/p>\n

The rest of the products, such as meat, vegetables, alcohol, etc. are bought from the region\u2019s producers.<\/p>\n

If the products are not made in-house, they are bought from local producers<\/p><\/blockquote>\n

\"plats-produits-locaux-manufacture-urbaine\"
All the dishes are prepared at Manufacture Urbaine with local, seasonal products<\/figcaption><\/figure>\n

<\/h2>\n

Strengthening the local area to promote social connections<\/h2>\n

The local philosophy of La Manufacture Urbaine goes beyond production. \u00a0It is looking to value the region\u2019s actors. \u00a0It organises exhibitions, concerts or craft fairs to showcase our region\u2019s artists. \u00a0It also offers to organise customised events for companies through the concept of\u00a0L’\u00c9vent<\/a>.<\/p>\n

What\u2019s more, this local approach is also measured in terms of its carbon footprint, with respect to deliveries and distribution, primarily. \u2018We have an electric vehicle for deliveries. We try to limit our journeys to Greater Charleroi. In general, these are multiple short journeys which makes the difference<\/em>\u2019.<\/p>\n

The LaMU concept could be exported to other cities.<\/p>\n

\"Manufacture-urbaine-manger-expos-artistes-locaux-\u00e9v\u00e9nements\"
In addition to being an eating place, La Manufacture Urbaine organises exhibitions on local artists and professional events<\/figcaption><\/figure>\n

 <\/p>\n

A highly symbolic place for the Charleroi residents<\/h2>\n

Created in May 2017, La Manufacture Urbaine was established in Charleroi\u2019s former media library, stretching the length of the banks of the Sambre. \u00a0A symbolic place both for the investors (one of them, Jurgen Dewijn, comes from Charleroi) and for the Charleroi residents: \u00a0\u2018We used to come here when I was small. The place has been very well renovated, it\u2019s modern whilst retaining its past structure. \u00a0It\u2019s great to see it surviving in a new form\u2019<\/em>, a customer explains.<\/p>\n

La Manufacture Urbaine was established in the former buildings of the media library<\/p><\/blockquote>\n

LaMU quickly became successful. The 70 tables in the beerpub are occupied daily, both at lunch and dinner.<\/p>\n

A while ago, following the same local principle as with L\u2019Atelier, the founders of La Manufacture Urbaine created La Table<\/a>.
\nLocated around 100 metres from L\u2019Atelier, this restaurant offers bistro and gastro meals. \u00a0The chef Fabrizzio Chirico, well known in the region, invents sophisticated dishes using our regional products.<\/p>\n

In the future, the founders want to sustain the concept and create new products.<\/p>\n

 <\/p>\n

Contact\u00a0:<\/strong>
\nLa Manufacture Urbaine
\nRue de Brabant 2
\n6000 Charleroi
\n+32 (0)71 30 60 13
\nhttp:\/\/www.manufacture-urbaine.com<\/a><\/p>\n

\u00a9Video\/Reed & Alex Dossogne<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

La Manufacture Urbaine, Charleroi La\u00a0Manufacture Urbaine, generally called \u2018LaMU\u2019, produces its own bread, beer and coffee, as well as the dishes on its menu. For the rest, it favours short supply chains and the micro-economy through an eco-responsible approach. \u00a0The best thing? It organises events with local artists. \u2018The LaMU project is universal, it reflects […]<\/p>\n","protected":false},"author":1,"featured_media":1361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[400,172],"tags":[21,45,258,331,283,262,333,256,305,274,380,162,155,22,115,31,47,39],"class_list":["post-3713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eat-local","category-economic-dynamism","tag-art","tag-artisan","tag-autres-en-3","tag-autres-en-28","tag-autres-en-16","tag-autres-en-6","tag-autres-en-30","tag-autres-en","tag-autres-en-25","tag-autres-en-12","tag-autres-en-46","tag-barsustainable","tag-event","tag-local","tag-region","tag-restaurant","tag-success-story","tag-vegan"],"_links":{"self":[{"href":"https:\/\/cm-site.fidelodev.be\/en\/wp-json\/wp\/v2\/posts\/3713"}],"collection":[{"href":"https:\/\/cm-site.fidelodev.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cm-site.fidelodev.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cm-site.fidelodev.be\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cm-site.fidelodev.be\/en\/wp-json\/wp\/v2\/comments?post=3713"}],"version-history":[{"count":6,"href":"https:\/\/cm-site.fidelodev.be\/en\/wp-json\/wp\/v2\/posts\/3713\/revisions"}],"predecessor-version":[{"id":4255,"href":"https:\/\/cm-site.fidelodev.be\/en\/wp-json\/wp\/v2\/posts\/3713\/revisions\/4255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cm-site.fidelodev.be\/en\/wp-json\/wp\/v2\/media\/1361"}],"wp:attachment":[{"href":"https:\/\/cm-site.fidelodev.be\/en\/wp-json\/wp\/v2\/media?parent=3713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cm-site.fidelodev.be\/en\/wp-json\/wp\/v2\/categories?post=3713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cm-site.fidelodev.be\/en\/wp-json\/wp\/v2\/tags?post=3713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}